Ui/Ux Design
Web Development
Aurum Real Estate Platform
Open Square is a fast-growing e-commerce store that sells eco-friendly cardboard mailboxes.
While their product quality was strong, they struggled with low conversions and inconsistent branding. They needed a fresh look and a better user experience to scale their online business.
Year
2025
Industry
Logistics & Supply Chain
Scope of work
Branding and Packaging / E-Commerce
Scope of work
3-4 Week
Project overview
Open Square is a rapidly expanding e-commerce brand specializing in sustainable cardboard mailboxes.
Despite offering high-quality products, they faced challenges with low conversion rates and a lack of cohesive branding. To grow effectively, they needed a visual refresh and a more streamlined, user-friendly shopping experience.
Our Approach
We created a clean and cohesive brand identity that aligned with their sustainable values and simplified their customer journey across all touchpoints.
Brand Refresh
New logo, visual identity, and packaging system designed to stand out while staying true to their eco-conscious mission.
Packaging Design
Minimal, sustainable packaging that improved unboxing experience and aligned with brand values.
Conversion-Focused Storefront
Revamped product pages with SEO-optimized descriptions, high-quality visuals, and trust signals.
Performance Tracking
Set up detailed analytics to track buyer behavior, top-performing products, and customer retention.
The Results
+75%
Revenue Growth - Better branding and optimized pages led
+40%
Repeat Customers - Customers loved the packaging
“The packaging was a game-changer. It finally felt like our brand matched our values. The new look, combined with smart product page updates, gave our store a serious revenue boost.”
Jamie Raza
Founder at Open Square
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